"This 100% FREE little daily email will change your freakin’ life!"
Wanted: 25 people... Each day I find one odd little thing people do when they really want something in life to change - then I try it for myself.
What's happening is starting to really, really surprise me...
Dear Friend,
I’m excited — and a little nervous — about what I’m about to share with you, to be honest.
Why?
Because I think I might be onto something big.
For a while now, I’ve been doing something kind of odd.
Each day, I find one odd little thing people (all over the world) do when they really want something in life to change.
I write that thing down.
Then I try it for myself.
That’s it.
Most of these things take less than a minute.
They cost nothing.
They can be done privately.
No one needs to know.
I’m writing a book about this process — what you’re reading here are the notes as I go — the idea behind the book.
Here’s the “big” idea I’m testing:
Every day, all the time — even right now — your mind reduces life down to two choices.
Yes or no.
Go or stop.
Open or shut.
Red pill or blue pill.
Those moments are small, but they decide everything.
And what seems to influence them most is not intelligence, effort, or talent — but whether your internal operating system is tilted slightly toward optimism or pessimism.
Put simply - people who think they are “lucky”, get better results.
Not because the world magically changes — but because they think differently in that critical moment of choice.
Why this matters.
I’ve read self-help books for years.
I knew all the advice: Think positively. Visualise success. Change your beliefs. Reframe your thoughts. You know the drill.
And yet… I rarely did anything consistently.
I’d try journaling.
Quit.
Try affirmations.
Forget.
Try routines.
Drop them.
Maybe you’ve had that experience?
And the weird thing is with this, I don’t even know why its different?
The best I can guess is that it’s because other people are already doing them. And they’re little things. And they’re fun.
Like a treasure hunt.
This isn’t about making big changes.
It’s about doing one stupidly small thing a day.
That’s it.
One day I had to light a candle, close my eyes and say to myself "I forgive you" to the first person I thought of.
Another day I found a weird one from Japan where they say that cleaning a public toilet brings you good luck, so that was what I did that day. Not the whole bathroom, that would be weird, just one toilet.
Another day was from a book of old Polish folk stories I was reading, where I had to leave a one dollar note in a random book in a public library.
Last Wednesday I had to leave a piece of my sandwich beside a tree as I ate lunch in the park, for the birds.
And yesterday I had to clean up the first thing I noticed when I walked into my office (this was an old superstition from sailors in the British Navy that if they cleaned up one thing upon boarding the ship, they would have a successful voyage).
Odd little things like that. One each day.
I actually started this experiment as a bit of a joke.
But what’s happening is starting to really, really surprise me.
Things are moving.
Not dramatically.
Not magically.
But quietly.
Conversations change.
Decisions feel easier.
I hesitate less.
I notice opportunities sooner.
I feel calmer in moments where I used to tense up.
I’m getting results.
And that’s the part I didn’t expect.
I share all this with my readers, all over the world, every day.
That’s what The Luck Report is.
And I’d love it if you joined in.
Every day one small thing, that when you add them up, creates big change.
Like what Dave Brailsford did with British Cycling…
Sir Dave’s work as Performance Director for British Cycling from 2003 to 2014 revolutionized the sport through a philosophy known as the “aggregation of marginal gains”. He transformed the team from a historically mediocre program into a dominant global force by focusing on improving every conceivable aspect of performance by just 1%.
I call it the #1 best free coaching in the world, because it’s real, it’s small and simple - so anyone can do it (and because it works).
If any of this sounds like it could be helpful for you, then I’d love it if you joined in on the adventure.
One simple, small, already being done by someone somewhere thing, every day, designed to create “good” change.
It’s fun, and 100% free.
Why Am I Doing This?
Well, I believe that the best way I can show I can help you, is by actually helping you.
And if you like what I share with you each day for free, then you might consider buying one of my little books whenever I publish a new one. They are mostly deep-dives into high-end growth strategies. I put a lot of hard work, time and research into them and they’re kind of good - even if I do say so myself.
Either way The Luck Report is 100% free for you, forever.
I also believe that if I can help you get better as a person, it helps your family, and it helps our economy. So anything I can do that helps you, helps all of us.
And if you'd like to join in, then I’d love it if you came along for the ride with me.
You can subscribe here, right now - 100% free - and discover what happens when you stop chasing big changes and start making small ones.
It's been working gangbusters for me for years now, and I have a funny feeling it'll work for you too.
Sincerely,
P.S. Every day you get a nice little email from me that gives you - 100% free - one real, no BS, cheap, easy, smart, fun, stupid-simple-to-do small new thing you can do - that day - that will help you get where you want to be, faster.
The exact same things I research and try on myself every day.
You can join in right here, right now - 100% free.