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"The #1 Most Boring Person In The World!"

From the desk of Rex Henry,

Byron Shire, Australia.

Dear Friend,

Hello, my name is Rex Henry, and I'm kind of boring.

So vanilla in fact I've been called the #1 most boring person in the world.

More than once.

I can't dance to save myself. I don't drink or take drugs, and I hate loud music.

When people talk to me and I tell them what I do they look like they are trapped in a car with someone who wants to talk to them about Amway.

I get so tired at parties I sneak off to take a nap in the car. I have just 2 friends on Facebook (and both of them are guys I worked with for a few weeks over 20 years ago).

I find most people a pain in the ass and can't remember the last time anyone laughed at a joke I told.

But I'm doing something right now you might find interesting.

You see - after years of doing truly terrible jobs - I'm now lucky enough I get to work just a few hours a day from a little caravan by the beach doing work I love.

All because of one thing.

I publish little newsletters, about all sorts of things.

And it's kind of stupid simple how easy it is.

I find a group of people who like something.

I offer them something free in exchange for subscribing.

I then send them regular emails about ways they can get better at that thing AND I add a little a P.S. where I tell them about good things that I think they might like.

If they click on the link in the P.S. and buy something, I get paid.

Most of my time is spent finding good offers.

That's it.

It's really simple, but I love it.

So I thought I would start one all about how I do it.

Exactly what I do each day to make it all happen.

A little behind the curtains insider thingy about what is working for me each day in this business.

How I choose markets to go into.

What CRM I use.

How I am testing a new email delivery service that only gets paid when I get paid.

How I get influencers to advertise my newsletters for just a few cents.

What kinds of lead magnets work best.

The 10 second rule I use.

Boring stuff like that.

It's called The Luck Report.

And if this sounds interesting you can subscribe and try it out - 100% free - here.

Each daily "thing" is easy to do, fast acting and has been proven to work over the past 30 years or more (full disclaimer, I'm kind of old - when I first started we sent out the newsletter in the mail each week).

Usually the "thing" is also low cost and stupid simple to do. Some of them will make you laugh how simple and easy they are to do, but they make a BIG difference as you will see below.

Many of my happy subscribers simply have someone on their team do the "thing" each day, or hire a low cost efficient VA to do it for them.

Like I say the newsletter is 100% free and it's part of my (not so evil) plan to show you I can help you, by actually helping you first.

You see, I know that if you like what you get for free, you might consider using me and my team to help you grow even bigger.

If that happens great, if not then that is OK too.

Either way I am happy to help.

A bit about me (so you know who you are working with).

I think business is kind of great.

Why?

Life is kind of short and I think business, if done correctly, allows you to use your time most effectively.

For me, the most successful businesses I see are the ones that use time efficiently. IMHO time and money are the 2 most practical ways to measure business.

The problem is that most business owners think marketing is some kind of voodoo witchcraft, but it is mostly pretty simple.

It is basically a way to make your business more efficient. So you can get the most out of your time.

Maybe I can explain this better with a little story from the files.

They were the worst, ever :(

In 2003, the British Cycling Team was struggling.

They weren’t winning much (tbh they were widely considered to be the worst team ever).

Enter Dave Brailsford - their new coach - and he had one simple idea to improve everything.

Brailsford believed that if you broke down everything that goes into cycling and improved each tiny part by just 1%, those small improvements would add up to something big.

They looked at everything—bike design, rider nutrition, sleep habits, even the best way to wash hands to avoid getting sick. They switched to better pillows for improved rest, optimized the riders' seating position, and even painted the inside of their team truck white to spot dust that could mess with bike performance.

At first, these changes didn’t seem like much. But over time, they added up. Little by little the team got faster, fitter, and better.

Just by doing one small thing, a bit better, every day.

And the results? Incredible. The British Cycling Team went on to win 8 gold medals at the 2008 Olympics. Then, in 2012, they repeated the feat—winning 8 more. Plus, British riders started dominating the Tour de France - the most prestigious bike race in the world.

They became so successful in fact that other teams even accused them of cheating.

All because of small, consistent improvements that lead to big wins over time.

Now none of this is actually "new".

If you are a student of business philosophy you will be aware of the Japanese Kaizen philosophy of continuous improvement that emphasizes making small, consistent, incremental changes to processes, products, or habits to achieve significant improvements over time.

Or the KISS ("Keep It Simple, Stupid") principle originating from Lockheed Martin's Skunk Works in the 1960's) which emphasized simplicity in design and problem-solving.

Kelly Johnson - an engineer and aerospace pioneer who led the Skunk Works team - famously handed his engineers a challenge: design a plane so simple that an average mechanic with basic tools could fix it, even in a combat zone.

But the lesson in all of this is simple.

You don’t need to make giant leaps to succeed.

In fact, as humas we are hard wired to NOT make big changes. In nature (and in business) big changes are risky and might get you killed.

Focus on the little things, improve them bit by bit, and watch the magic happen.

And that's exactly what you are getting here.

One small thing every day that you can do to easily, quickly and surely grow your business.

100% Guaranteed, Seriously.

Try it for a few weeks to see what you think - 100% free.

Do even just a few of the daily "things" (or get one of your team to do them for you) and if you think it's all bollocks then you can easily unsubscribe anytime.

No questions asked and you get to keep all of the lessons.

Can I tell you a secret...

Can I share a little secret with you?

We have only just met, and I don't know you very well yet.

But after 30 years of helping people all over the world, in all sorts of businesses, I know that most of us want the same things.

We say we want more customers and more sales, but what we really want is something a bit closer to home...

We want our wives or husbands to love us.

We want our parents to be proud of us.

We want to help our children grow tall and become good people.

We want someone to laugh with and kiss if we get lucky.

We want adventure.

We want to contribute.

We want to connect and love and laugh and fight and and eat and drink and pray and work and play.

We want to make mistakes so we can get better.

We want to believe there is a God, and that good will beat evil.

We want to get in trouble, to see if we can get back out again.

We want to make mistakes so we have stories to tell around the dinner table with family and friends.

We want to live this amazing adventure as best we can.

That's why I'm in business.

And if that sounds like anything you want more of, then I promise you - this will help.

See you on the inside, and I look forward to helping you grow your business.

Rex

Rex Henry
@theluckreport

P.S. If you're like me and always skip to the end, here's the skinny. My name is Rex Henry, I've been helping businesses all over the world for over 30 years and today I want to give you something that will change your business forever - for free - 100% guaranteed.

Each day I write a kind of popular little marketing newsletter where - 100% free - I give you one stupid simple little new thing you (or someone on your team) can do that day to help grow your business, big.

It's called The Luck Report, and it's like having a full time marketing magician on your team - for free.

Each day you get a simple little daily new one page cheat sheet that gives you step by step instructions to do one little thing that day in your business that - even if you do just a few of them - will get you more customers and sales than you can handle, guaranteed.

And I'm giving it away - 100% free - as a very limited time experiment.

FAQ's

Is it really free ?
Yes, 100% free. No credit card, required. Subscribe here on this page and keep receiving The Luck Report as long as you want.

What happens after I subscribe?

You get added to our mailing system, then you get a nice little welcome email where I ask you to tell me a bit about yourself if you want. Either way you start receiving The Luck Report the next day.

Is this some sort of coaching program?

Not really. I don't know anything about you or your business so the information I give you is general in nature. But it is all stuff that has worked and is still working that I use myself in my own business. Some of it has been around for years and some of it is brand new cutting edge stuff that all the cool kids use

Can I easily unsubscribe?

Yes, you can easily unsubscribe anytime from The Luck Report, no hard feelings, and get to keep any lessons you have already received.

Who is this for?

Anyone who wants to start or grow a business in 2025.

What does it feel like after I join?
It's like the first time you get given that hot towel to put on your face and neck when you are at the barber - it feels that good.